Oscar winning composer and music maestro A.R. Rahman has lent his support for the 17th Jio MAMI Mumbai Film Festival by composing a signature tune especially for the festival. This is the first time that the Festival has a signature tune.

The signature tune is used in a special promo film that will be played during the festival. Currently, the signature tune is featured as part of the branding at the opening and closing of the festival campaign film. However, the tune will be played in full at the opening ceremony later this month on Thursday, Oct 29th.

The festival’s campaign film directed by Vikramaditya Motwane features A-list names such as Shyam Benegal, Amitabh Bachchan, Aamir Khan, Farhan Akhtar, Kangana Ranaut, Nimrat Kaur and the Jio MAMI Film Festival Chairman, Kiran Rao. In the film, the celebrities narrate their personal stories for their special relationship with Mumbai, the city of dreams, and with their collective passion – cinema. Filled with personal insights about what the city has meant to them and their careers, the 17th Jio MAMI Mumbai Film Festival Campaign film will be released across platforms and will be played in PVR Cinemas across the country.

On composing the signature tune, A.R. Rahman said, “The 17th Jio MAMI Mumbai Film Festival is about creating, celebrating and nurturing cinema. I am very pleased to support the festival. I hope the people of Mumbai and India come and partake in this incredible movie feast.”

Anupama Chopra, Festival Director, 17th Jio MAMI Mumbai Film Festival, said, “Movies and music are inseparable in India. It’s such an honour to have one of India’s greatest composers, A. R. Rahman create a signature tune for Jio MAMI. We are grateful for his generosity and support. We are also grateful to all the work put in by Vikramaditya Motwane and his team, and all the talent that made time for Jio MAMI.”

The 17th Jio MAMI Mumbai Film Festival will be held in Mumbai from October 29th to November 5th 2015. The film screenings will take place at PVR Versova, PVR Citi Mall, Andheri, PVR LP, Phoenix Mills and Regal – Colaba. To register for the festival, viewers can register online at http://in.bookmyshow.com/mami/ or at registration counters at the festival venues listed above.

Along with Chairperson, Kiran Rao and Festival Director, Anupama Chopra, the members of the new Board of Trustees of MAMI are Filmmakers Farhan Akhtar, Karan Johar, Vikramaditya Motwane, Actor Riteish Deshmukh, Actress Deepika Padukone, Mr. Anand Mahindra, Chairman & MD, Mahindra Group, Mr. Ajay Bijli, Chairman and MD, PVR Ltd, Mr. Siddharth Roy Kapur, MD, Disney and Mr. Manish Mundra, Founder and CEO, Drishyam Films. These eminent personalities, outstanding achievers in their respective fields, are bringing together their expertise and experience to give Mumbai and India a bigger, better and even more exciting 17th edition of the Jio MAMI Mumbai Film Festival.

For more information, visit : www.mumbaifilmfestival.com