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About Aditya Kripalani

Aditya Kripalani is the author of the bestselling novels BACK SEAT and FRONT SEAT. He graduated from the FTII Pune in film screenwriting in 2004 and since then has been the Creative Head of IDream Production for 4 years and Percept Picture Company for a year. He has been credited as a 'Script Consultant' on TAHAAN which won 11 international awards including the highest honors at the stuttgart film festival, Tiburon film festival and Olympia film festival and JOGWA which won 37 state and national awards including the president's award. He has also worked as a copywriter at Lowe Lintas and written columns for 'Man's World' and 'Yuva' magazine.
Latest Posts | By Aditya Kripalani
IS DDLJ A SEXIST FILM? HOW DO WE ANALYSE THIS?
11 years ago

IS DDLJ A SEXIST FILM? HOW DO WE ANALYSE THIS?

The other day on Facebook I read a post, which spoke about Dilwale Dulhaniya Le Jayenge (DDLJ) and how the author of the post felt it was an extremely sexist film.
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The very filmy Name Dropping
11 years ago

The very filmy Name Dropping

WHY DROP NAMES WHEN YOU CAN TALK OF WHAT YOU FEEL FOR YOUR WORK INSTEAD?
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Is the sole purpose of films Entertainment?
11 years ago

Is the sole purpose of films Entertainment?

Watching Munna bhai films is crazy entertainment but the message that get ingrained is that you cannot FAKE being anything in life as there will come a point where you won’t be able to take it forward and will end up risking someone else’s or your own life because of this lie of a life.
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HOW MUCH DOES AN ARTIST NEED TO THINK ABOUT MARKETING WHEN SHE/HE’S CREATING?
11 years ago

HOW MUCH DOES AN ARTIST NEED TO THINK ABOUT MARKETING WHEN SHE/HE’S CREATING?

By  •  POV

While one is creating it’s best to be completely involved in the creation process. The process of creation itself is fairly complicated. Just the structuring of your idea, testing if it has enough meat in its PREMISE to be a 200+ page book or a 12+ page script is a big deal. You’ll also be grappling with insecurities like what producers will think? will you find an actor? will anyone believe in it other than you? So at this point to think of marketing is like thinking about your child’s education while your wife is pregnant and you’re both going through the months of pregnancy.
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WHY PRODUCERS CONSTANTLY BOMBARD US WITH THE NUMBERS OF A FILM’S EARNINGS
11 years ago

WHY PRODUCERS CONSTANTLY BOMBARD US WITH THE NUMBERS OF A FILM’S EARNINGS

No one realizes that when you see a figure that says ’100 Crores!’ we’re not making any of it. None of it comes into our bank account. What we get left with is a film which hardly makes us feel anything and has robbed us of 300 rupees.
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