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co-branding Archives - Filmcity One
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co-branding

Co-branded marketing media spend for Hindi films enters ‘100 Crores Club’
7 years ago

Co-branded marketing media spend for Hindi films enters ‘100 Crores Club’

By  •  AdSource, POV

The total co-branded marketing media spends for Hindi films have reached approximately Rs 100 crore a year, according to a report by Group M’s ESP Properties.

In the past 10 …
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Brand placements need to be done in a subtle yet clever way – Nikhil Khatri
11 years ago

Brand placements need to be done in a subtle yet clever way – Nikhil Khatri

By  •  Film Marketing

Nikhil Khatri of OTB Entertainment, talks about the intricacies of in-film brand placements and co-branding strategies and how to get a win-win association.
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