6 years ago
Co-branded marketing media spend for Hindi films enters ‘100 Crores Club’
The total co-branded marketing media spends for Hindi films have reached approximately Rs 100 crore a year, according to a report by Group M’s ESP Properties.
In the past 10 …
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10 years ago
Brand placements need to be done in a subtle yet clever way – Nikhil Khatri
Nikhil Khatri of OTB Entertainment, talks about the intricacies of in-film brand placements and co-branding strategies and how to get a win-win association.
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