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Marketing

Producing an Indie Film – A step-by-step guide
9 years ago

Producing an Indie Film – A step-by-step guide

Producer Manas Malhotra of Jugni fame shares a step-by-step guide that will help you in producing an indie film.
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Bachchan’s Voxie on Wazir introduces new movie marketing style
9 years ago

Bachchan’s Voxie on Wazir introduces new movie marketing style

Bollywood’s Legendary actor Amitabh Bachchan, a widely followed personality on social media, surprised the film industry on Sunday by using a “Speaking Poster” to promote his film Wazir!

Reaching out …
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Pyaar Ka Punchnama 2’s crazy marketing campaign
9 years ago

Pyaar Ka Punchnama 2’s crazy marketing campaign

Upcoming rom-com Pyaar Ka Punchnama 2 promises a fierce battle of the sexes, being both funnier and meaner in the second edition of this iconic youth franchise. Love …
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Makers of Singh is Bliing plan a unique marketing strategy
9 years ago

Makers of Singh is Bliing plan a unique marketing strategy

By  •  News

One of the most anticipated movies of 2015, Singh is Bliing is all set to lure the audience this week with a light hearted comedy film- which has sound music …
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The burgeoning phenomena of ‘movie marketing’
12 years ago

The burgeoning phenomena of ‘movie marketing’

By  •  POV, E-Zine

The movie watching experience has gone beyond the realms of a theater. Infact the involvement of the audience with a film begins much in advance, before the film even hits the big screen. And that is undoubtedly credited to the dynamic and versatile endeavors of movie marketing. Today Hindi cinema is not just limited to posters or single announcement trailers. The array of activities leading to the release of a film are infinite and burgeoning by the day.
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Bejoy Nambiar to tap youth through social media for David
12 years ago

Bejoy Nambiar to tap youth through social media for David

By  •  News

Director Bejoy Nambiar has chosen the social route for his next film ‘David’. He will release the first trailer of his film on the social networking platform Twitter. He believes …
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