A unique way of saying why keeping our country clean should be a personal goal for every individual.

The latest initiative under the Swachh Bharat Abhiyaan has several Bollywood celebrities coming together to spread awareness about cleanliness. The unique ad plays on the concept of ‘cleanliness is next to godliness’  and features Kangana Ranaut as Goddess Laxmi.

Titled ‘Don’t Let Her Go’, the film is directed by Pradeep Sarkar with a voice over given by Amitabh Bachchan. The film has been created and conceptualised by the YouTube channel ‘Aur Dikhao’.

Ever since its release, the video has gone viral and clocked one million views in just 48 hours.