8 years ago
Clover Wootton wields her makeup wand for Parched
Makeup artist Clover Wootton talks about the experience of working on Parched, her take on prosthetics, the makeup industry and more.
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12 years ago
The burgeoning phenomena of ‘movie marketing’
The movie watching experience has gone beyond the realms of a theater. Infact the involvement of the audience with a film begins much in advance, before the film even hits the big screen. And that is undoubtedly credited to the dynamic and versatile endeavors of movie marketing. Today Hindi cinema is not just limited to posters or single announcement trailers. The array of activities leading to the release of a film are infinite and burgeoning by the day.
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