The format on which music is heard may have changed from cassettes to CD’s to digital over the last few years, but there are two things that have remained constant over the years. One, the love for melody and good music and two the domination of T-Series when it comes to music. While T-Series was always a leader in India, last year it also became the first music company to find a place in the top 10 of ‘Youtube’s Most Viewed Channel list’.

T-Series had a fantastic 2016 on YouTube with exponential growth and has beaten top channels like Justin Bieber who was on top of the YouTube’ Most Viewed Channel list last year to become the World’s No 1 Most Viewed Channel on YouTube.

The T-Series YouTube channel that has Bollywood focused videos was watched 7.3 billion times last year (with December 2016 alone crossing 892.5 million views).  Bollywood music videos has a big audience across the world and the leadership of T-Series is a reflection of that.

An elated Chairman and Managing Director of T-Series Bhushan Kumar talking to us said, ‘Becoming the World’s No 1 Music channel on YouTube is very exciting and inspiring. It wants me to work even harder with my team. In 2016, we have 11 Bollywood films releasing in a period of just nine months, more than any other studio. With Bollywood gaining so much popularity amongst Indians and other World citizens globally, we can only grow further.’